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Alejandro Peña Defilló

CEO - Young & Rucicam, Dominican Republic - LinkedIn

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“Bob has been the single most influential person in our mindset; he has been more than a consultant to our group, he’s family. We've been together for as long I can remember and he keeps challenging our thoughts and, of course, the work. All I can say is brace yourselves: you are in for the ride of your careers. Best decision we've ever made, period. We love you crazy gordo!”

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Alexander Kuznetsov

Owner - Brandsell, Russia - LinkedIn

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Самый лучший специалист по маркетингу и брендингу, настоящий друг, с которым приятно иметь дело, мудрый Учитель, очень дорогой, но это лучшая  инвестиция.”

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Alexandra Radysh

Brand Activation Manager, Danone Poland - Alexandra.RADYSH@danone.com

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“RRCW brings an incredible transformational experience of "stepping into others' shoes". It's very rough & tough, makes you hate your business partners all through Day 1 & makes you love them all through the following years :) “

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Alexandre Gama

Chief Creative Officer - Neogama•BBH, Brazil - LinkedIn

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“Foi bom ver você de novo. Continuas o mesmo anarquista estruturado, o mesmo oráculo de jeans. Bacana.”

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Alex Valyuk

Free lance Creative Director - Ukraine avalukh@gmail.com

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“It’s an eye-opening experience that leaves you completely stripped of your bias and prejudices regarding your colleagues from the other side. After this session you’ll look at each other with a different eye and be ready for productive and fruitful collaboration. The Role Reversal Creative Workshop was a game-changing event that completely revamped the battered relationships with my client. We left it as a single, united team ready for new challenges. An absolute must-do for agencies and clients who want to make break-through advertising.“

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Álvaro Andrés Gatica Stambuk

Advertising Manager, Nextel - Chile - LinkedIn

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"Conocer algo a Bob y a su trabajo ha sido una oportunidad única, es una enciclopedia del marketing estratégico, un profesional admirable, directo, simple, alegre y gozador. Cuenta con un sinnúmero de herramientas para crear y ordenar. A este mundo le hacen falta varios BOBs, no tantos, pues hay que tener desodorante ambiental por si ocurre un evento gaseoso jajaja". 

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Anastasia Skrypchenko

Client Service Director, Young & Rubicam - Ukraine - a.skrypchenko@yr.com.ua

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“The Role Reversal Creative workshop is a great chance to get a better understanding of your clients’ feelings and motivations, being in his boots. Afterwards you can use this knowledge in daily workflow and communication. You don’t ask why he acted this or that way anymore because the reason became obvious to you.   The 3-day workshop and getting over our (client and agency) barriers helped us to strengthen relationships between Y&R and Danone.“

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Anna Galuszka-Godek

Sr Brand Manager, Danone Poland - anna.galuszka-godek@sanofi.com

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“RRCW was an amazing experience! We were put in the shoes of our partnering creative agencies (who for change acted as clients) and worked from early morning hours till...well...early morning hours to deliver answer to the given briefs. Getting feedback, working under pressure and keeping high level of creativity for 20 hours was a demanding task! Being creative, and strategic and getting to know that the client doesn't love your "baby" as much as you do is a good lesson:). Overall the workshop was a great tool to build relations with our partners from agencies and give us a feeling what it means to be on the other side. Last but not least, Bob is a great observer and after these 3 days was able to use the workshop as coaching background for those who wanted:) Really a valuable lesson!“

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Anna Kochanska

Brand Marketing Manager - Danone - Poland - Anna.KOCHANSKA@danone.com

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“Role reversal workshops are an amazing experience. I have not expected how much they can benefit not only the understanding of creative work but also improve relations between business partners to bring substancial business impact. What I appreciated particularly was the fact on how many levels & challenges beyond creativity that sells this workshop can work on. I truly enjoyed cooperation with Bob who is a great, perceptive coach & mentor and above all extremely fun to work with.“

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André Artacho

Digital Strategy Director, Havas Dubai - andre.artacho@gmail.com

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“The workshop experience was insightful and actionable. It helped to put all the teams in the same page about the challenges of the creative process, while challenged the creative process in place to inspire and improve better outcomes. Additionally, it helped to bring good references for the teams with a practical approach that made us implement new techniques right after the end of the workshop. I’d definitely recommend the workshop for companies that want to improve their creative journey to a more meaningful and collaborative one.“

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Andrey Poluektov

Marketing Director - Danone - Ukraine - Andrey.POLUEKTOV@danone.com

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“The Role Reversal Creative Workshop is one of the best training experiences I've ever had in my professional career, which is unique. I participated in three of them in different roles and every time it was truly mind-opening, and fun. It is enormously insightful, practical and actionable. Specific objectives from case to case, but two things are guaranteed outcome: the participating team becomes a much better team and people really get on the same page in terms of how they understand and enable creativity, turning it into a business-building pillar.   Bob is fantastic in how he does that. The blend of his tremendous life & professional experience, deep understanding of the topic and sharp sense of humor helps Bob make a huge impact and a real difference. I believe the workshop can change a lot in the way people think and do brand-building - it did for me and it did for lots of people I've worked with.  After each workshop I was full of inspiration and energy to roll-up my sleeves and do the job… each time I was exhausted physically but happy because I'd had so much fun....and each time I regretted it was over and wanted to go through it once again. A must-do thing for everyone in marketing & advertising, for the people who are seeking new ideas.“

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Andrey Romanyuk

Danonino Global Marketing Director - Danone - andrey.romanyuk@danone.com

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“It was my first working day in Danone when I joined Bob`s workshop and for me it was the best induction ever! Extremely intense, totally sleepless but extremely effective. The workshop helped me not only to understand how the creative process is set up in Danone, but also to know my new team and the agency.“

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Carlos Cantú

Group Creative Director - Young & Rubicam, Mexico - LinkedIn

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“What we learned together in two days - client and agency - has improved my relationships with my clients than with others in years. The commitment for creativity is real not just idle words. Thanks Bob”

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Claudia Pravatiner

Director - Belcorp, Peru - cpravatiner@belcorp.biz

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“For me Bob is a coach who trains you to think, to analyze a strategic venue, each situation. He’s a trainer of minds but I should add that he is also my personal interpreter – ‘What Prava means…’ is a common phrase in our meetings. And in this case ‘what Prava means’ is thanks for all we’ve learned over all these years.”

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Cristian Ionescu

Senior Project & Marketing Manager OTT Services - Telekom - Romania - cristian.p.ionescu@gmail.com

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“I found the RRCW to be one of the most efficient means for a client to engage with it's agencies and vice-versa. It’s a simple, applied and down to earth program that helps improve communication, productivity and effectiveness of the creative development process. There is huge potential for the clients, especially in addressing insights, better briefs and a common, aligned understanding of what is and what is not creative. When role reversed, the client better understands the agencies' role and needs; the agencies better understand the client’s responsibilities and needs… not to mention how we bonded into a true partnership.“

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Cristina Petrea

Retail Consultant, Romania - petrea.cris@gmail.com

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“Bob!... I met him in Bucharest a few years ago at a training program organized by the advertising agency I was working for back then. He came to help us provoke a ‘creative revolution’. I liked him from the very minute I met him but I started to really like him when he urged us to ‘take off our bras’! And I knew what he meant! That urge stuck with me over time and eventually turned into a real attitude only last year when I quit my ‘employee’ status for a self-employed one which actually made me feel very happy and alive. I don’t know about the others who took part in the training program but to me, Bob is a constant example of living beautifully by enjoying the simplest facts of life and by loving what you do and the people you come to know. I am honored to have met him and I am not just saying nice, empty words! The thing is that one can get so few chances in a lifetime to meet people who inspire them and teach them life-memorable lessons without even knowing it! Once you encounter one, you are blessed for life! You’re a very rich person!”

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Daniel Przemecki

Brand Marketing Manager, Danone - Poland - Daniel.PRZEMECKI@danone.com

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“There is nothing more exciting than changing your point of view. Role Reversal Creative Workshop flips your world upside down. Client becomes a creative working on campaign idea; agency briefs and feedbacks these ideas. It completely changes your perspective and is a milestone in improving communication, common understanding, ways of work and actually makes client and agency one team that collaborates together on o a new level.“

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Dario Marchetti

Regional Director - Grupo LALA, Central & South America and Caribbean - dario.marchetti@grupolala.com

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“Bob is the man that will help you discover your team no matter how well you think you know them.”

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“I have been using the Role Reversal workshop for over 15 years to turn average marketing teams with usual agency challenges into high performance business-driving teams! Agency relations go from conflictual to real partnerships aligned with the business. I strongly recommend it.“

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Diego Lanzi

Director Ejecutivo - FCB Guatemala - diego.lanzi@dpcrea.com.gt

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"Trabajar con Bob fue realmente una experiencia muy inspiradora. Su manejo de un grupo grande fue espectacular, entendía claramente como motivar a cada uno de los participantes para sacar lo mejor de sí. El proyecto fue un trabajo conjunto entre agencia de publicidad y marca, con gente de diferentes niveles de experiencia y entendimiento del negocio. Esto lo hacía muy complejo de organizar y sobre todo, de lograr el objetivo que el taller se había propuesto. Por otro lado, más allá de lo laboral, la calidad humana, la experiencia y el talento de Bob, hacen que el trabajo en equipo sea realmente un placer. Ojalá pueda tener la chance de volver a trabajar juntos o por lo menos, tomar un café con Bob y repetir esas largas e interesantes charlas sobre la industria que tanto ayudan a mejorar cada día..."

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Eduardo Belmont

Owner and Chairman - Belcorp - ebelmont@belcorp.biz

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“Bob has taught us strategic marketing. With him we have learned and continue to learn to think out of the box.”

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Eduardo Cobian

Manager - Belcorp - ecobian@belcorp.biz

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“Bob always finds a way to get the very best out of people. He is an iconoclast. But Cly, his wife, is truly our best Consultant… because Bob always mentions her, how she inspires him and the things he learns from her. Maybe we should hire her, directly.”

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Eduardo A. A. Domingues

Owner - Nova Comunicação, Brazil - eduardo@novacomm.biz

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“Bob is a great person and I'm sure he is the main reason why I chose Y&R way back in 1974. Besides all of this, he and I both use and love the Mac Platform.”

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Elsa María Olmos

Brand Business Director - Belcorp - elsamolmos@gmail.com

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“Bob is stimulus to thought, a constant tumbling of paragims, of the status quo. He has the extraordinary ability to not only help brands gow but also the to help the team grow.”

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Gabriela del Bianco

(ex) Management Assistant - Young & Rubicam Brasil

Cake Toppers business owner - gaby.abeles@gmail.com

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“One of the most intelligent, honest and generous human beings I've met. What I admire most is his love and concern for his family. As my boss, I remember how he constantly challenged me to turn problems into solutions.  Yes, he drove me mad sometimes but I've learned so much with him!  The best boss ever!

And I totally agree with Eduardo Cobian’s comment.”

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Heidi Burghardt 

Vice President for Business Strategies, Belcorp - hburghardt@belcorp.biz

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“Role Reversal Cr“El workshop sirvió como gatillador para que el equipo se dé cuenta de que todos somos capaces de ser creativos, que la creatividad se puede aplicar en prácticamente todo lo que hacemos y que ser creativos es un tema de decisión más que de capacidad.“

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Irina Rymarchuk 

Marketing Director, Danone  - Ukraine - irymarch@hotmail.com

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“Engaging, unforgettable experience, making the change in relationships and creativity, increasing efficiency and effectiveness of communication campaigns.“

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Isabela de Lima Aggiunti

Measurement Associate - Facebook - Brasil - isaggiunti@hotmail.com

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“The Role Reversal Creative Workshop completely changed the client-agency relationship, which was really damaged. It helped us understand the challenges the others (the agency) was facing and made us realize how we could do a better job in briefing them and specially when approving campaigns.“

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Jaime Troiano

Partner - Troiano Branding, Brazil - jaime@grupotroiano.com.br

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“Bob has the unique ability to integrate three qualities rarely found in the same person: creativity, conceptual focus and tons of intuition. Actually, we’ve only worked together a few times but he has always been a significant source of inspiration for me.”

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Javier Graña

Creative Director - JWT, Peru - Facebook

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“Two things about Bob. He looks like Steve Job‘s father with all the Mac toys he carries around with him… and the older he gets, the more he seems to know about young people.”

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Jonathan Warner

Founding Partner - The Brand Inside, London - j.warner@thebrandinside.com

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“This Creative Role Reversal workshop does an excellent job at challenging  and confronting the perceptions and misconceptions that exist between working professionals, boosting collaboration, and inspiring new levels of creativity“

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Jose Eustachio

Chairman - Talent-Marcel, Brazil - LinkedIn

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“Bob é um desafio a minha compreensão da natureza humana. Como alguém que por fora se parece com um huno pode ter um pensamento tão sofisticado? Sinceramente, depois de conhecê-lo reavaliei os meus conceitos.”

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Juan Oyarzábal Lodge

Marketing Director - Nextel - Chile - joyarzabal123@gmail.com

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“RRCW was not only a fantastic creative exercise, but also proved to be very productive in many ways. Firstly, it made our relationship with all the agencies we were working at that time more efficient by aligning different initiatives to head in the same direction, establishing in a natural (and earned) way clear leadership. Secondly, it allowed different areas of the company to integrate better and be aware of the strategic importance of having the right brand positioning and creative strategy to express it. This was particularly critical for our brand considering the momentum and objectives to achieve. Lastly, the dynamic of the workshop set up a great working atmosphere that also proved essential for our day-to-day work. I would definitely repeat and recommend it to any company that values the importance of their brand and is looking for effective creativity.“

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Katarzyna Zientala

Sustainability & External Relations Manager, Danone Poland & Baltics - Katarzyna.ZIENTALA@danone.com

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Participation in the Role Reversal Creative workshop  was an extraordinary experience. It opened my eyes and head and allowed to look at the cooperating with agencies not as subcontractors but as partners! Thanks to a reversal of our roles I could see how important is the role of giving feedback, clarity of expression, or reading and properly addressing needs of the other side. “

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Laura Esteves 

Creative Director, Young & Rubicam, Brazil - Laura.Esteves@yr.com

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“Bob played a big part on a very important time of my career. His workshop helped me and inspired me to be a better me: )“

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Lourdes Montagne

Director - Belcorp, Peru - lmontagne@belcorp.biz

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“Bob came into our lives about 10 years ago and since then he has not only been our best strategic counsel, he has become a great friend. He has not only taught us to improve our business but how to value many aspects of life. We’ve learned the meaning of brand value, how to build it and hold on to it so it will endure over time. What impresses me most about ‘Bobby-Boy’ is his ability to synthesize everything into a single word - even if it is not in his native language. Somehow he always finds that precise word that helps us capture the meaning in a most concrete manner. He’s very assertive. I wish him much success.”

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Lukasz Szcybelski

Creative Partner - Cut the Mustard - Poland - szczybs@gmail.com

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“The RRCW gives your client opportunity to understand what frustrates its agency(ies) in the day-to-day work and vice versa. It's quite a fun and intense experience and it builds teamwork, solidarity and understanding each other’s needs. Somehow it’s therapy for business giving you energy to do great work and the power to make changes in the process.“

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Magdalena Siarkowska

Brand Activation Manager - Danone Poland - Magdalena.SIARKOWSKA@danone.com

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“To niesamowite doświadczenie, bardzo otwierające oczy, kiedy można na biznes i proces pracy spojrzeć z zupełnie innej perspektywy, której często brakuje na codzień.“

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Marek Mikle

Creative Director - Credo/Young & Rubicam, Slovakia - marekmikle@yahoo.com

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“I feel deep respect towards Bob - as my most important teacher of creativity in advertising, If ‘INSPIRATION’ would be born one more time, I am more than sure, it´s name will be Bob Kincey. He is more than just an inspiration in the professional pathway, he inspired me not just as a professional in advertising, but he gave me more: he inspired my lifestyle and even how I think. He brought a completely new quality into my human life. Thank you, Bob."

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María del Carmen Pellegrini

Manager - Belcorp, Peru - Facebook

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“Bob is always proactive, always optimistic and a has huge desire to live and to share. Professionally he’s a very cultured person with a natural strategic vein, yet humble. He’s great to work with - you build with pleasure and you can learn from a true master.”

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Marina Seredkina 

Brand Manager - Danone Ukraine -  LinkedIn

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“Bob is the kind of person you cannot pass by without keeping in heart. He is a kind of person which can teach you what you didn't know and gives everything he has with his great good will. Thank you, Bob!” 

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Marcin Pyszora

Strategy Director, VML - Poland - Marcin.Pyszora@vml.com

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“Role Reversal Creative Workshop was one of most important and enlightening experiences in my career. I started to understand the perspective of our client plus the whole client-agency team started to speak „the same language” and understand each other. Before the workshop we used the same words but everybody understood them different way and it caused a lot of confusion and unnecessary mistakes. After the workshop we’ve learned how to assess our work and how to give feedback properly. It resulted in more creative and more brave ideas which led to better business results as well.“

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Márcio Monteiro

Advertising Profressional - Brazil - Facebook

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“Eu fico meio com medo de falar do Bob. Lembrando Marx (o humorista...) quando disse que jamais aceitaria ser sócio de um clube que o aceitasse, (será que foi ele mesmo que disse isso?), eu imaginei que jamais aceitaria os serviços de um cara que eu recomendasse. De qualquer maneira, a primeira palavra que vem à minha cabeça ao pensar no Bob é “marcante”. Trabalhei em propaganda durante mais de 30 anos. Com o Bob, foram quase 2. E hoje, se tiver que citar quantas pessoas foram marcantes na minha carreira, pela competência, pela genialidade, pela capacidade de ver os outros lados dos problemas, que são sempre os lados que realmente importam, eu vou conseguir citar no máximo 2 nomes. O Bob, um deles. Foi amigo, foi companheiro e, sobretudo, foi mestre. É isso aí: marcante.” 

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Marie Valdivia

Manager - Belcorp, Peru - mvaldivia@belcorp.biz

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“To work with Bob allows you to fly high… and to question everything around you, to break down paradigms. It’s always a great experience not just to work with him but to share our brand and all our projects.”

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Mario Carotti

Marketing Director - Nextel, Latin America - jmcarotti@gmail.com

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“Bob is a a mandatory landmark in the Latin American strategic and brand management scenario. He is the one person who has most influenced the way I think about this business, a fact he’s aware of because I’ve told him – he just laughs every time I remind him. Bob is a little crazy but you can always count on him – and he has a quality that is rare in this business: intellectual integrity.”

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“El seminario de role reversal que Bob Kincey organizó para nuestro equipo de marketing/agencia fue destacable en todo sentido. De nuestro lado (cliente), produjo efectos positivos casi inmediatos en la riqueza y la calidad de los briefings de proyecto. Por el lado de la agencia también se mejoró en la consistencia y calidad de los trabajos. El seminario en sí fue una experiencia memorable, muy valorada por los participantes… fue uno de esos eventos de los que se sigue hablando dentro del grupo después de meses y años de ocurrido. Produjo cambios duraderos en la interacción agencia/cliente porque se incorporaron algunas nuevas herramientas de planeamiento que los mismos participantes desarrollaron en el seminario.  Adicionalmente, como líder del client team, el programa me permitió ver bien de cerca el trabajo de los miembros de mi equipo en roles asignados bien diferentes a los que muchos de ellos realizaban en su día a día. Descubrí ambiciones, habilidades y liderazgos que no conocía en algunos de ellos, lo que me permitió desarrollar mejor su planeamiento de carrera.“

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Mauro Sato

Account Director - McCann Erickson, Brazil - LinkedIn

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“Bob Kincey is without a doubt the most innovative personna I know. In his attitudes, in his habits… even the way he’ll ball someone out. But most of all in the way he uses and shares his knowledge: spontaneous, unique. Bob is fun, charismatic, a ture despot, professionally brilliant and a unique leader. He doesn’t just bring you knowledge, it’s packaged in immense happiness. Working and learning with Bob is a unique experience: he’ll do things differently and make them more fun than others. But always with utmost respect for the human being.”

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Michelle Jochamowitz

Manager - Belcorp, Peru - mjochamowitz@belcorp.biz

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“Bob is the man with the most ‘uterus’ I’ve ever known. He just asks questions, challenges you and makes you think.”

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Milagros Plaza 

(ex) Managing Director – JWThompson Peru - milagros.plaza54@gmail.com

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“Conozco a Bob hace casi 30 años y su pasión por el trabajo serio y dedicado. Eso es más que suficiente para recomendar a su empresa para trabajar cualquier emprendimiento en marketing que se le encargue.“

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Oleg Karasev

Group Brand Manager, Danone - Russia - o.v.karasev@yandex.ru

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“Your Role Reversal Creative Workshop gave me a unique chance to spend a day and a night in an agency's shoes. It helped better understand and feel how creative is created and under what pressure agencies often work. As a result we started to have more mutual understanding in our relations with the agency, our work became more productive.“

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Olga Arana

Vice President, Marketing - Belcorp - olgaarana.avolar@icloud.com

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“Bob has been the greatest and the best contribution to my long career. His vision and focus has helped us achieve much success. But I believe his most significant is taught us the importance of the opinion of our customers and consumers. As such I’ve learned far more from our brands and our products than from years of looking at sales results… and to think, think and think out of the box.”

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Olga Shulga

BD&L Manager - Danone & Tetra Pak - Ukraine - oshulga80@gmail.com

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“A highly recommended to all Marketing Teams, Sales Teams, activity teams, cross functional project managers Teams, business development managers. You can see and understand:

- What is the creativity process for a successful brand?    - Why is it important for managers?

- How does it help in your daily work?    - What is a creativity criteria and alignment process?

   Clear and effective, open and empowered , fun and teamwork. 

   Two unforgettable days and nights with marketing world leader Bob Kincey. You get a lot of inspirations and ideas to improve your business and find a new brand decisions for developing your company people and their development. In a nutshell this workshop is both a pleasure and a safe investment.“

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Paulo Novis

Managing Director - InfoGlobo, Brazil - pc.novis@gmail.com

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“Bob is a real piece of work. He is the most effective process alignment catalyst to focus a management team you could hope for. With a profound understanding of the human soul and his sharp intuition, Bob transforms organizations through the very people of the organizations. And he does it through exclusive dynamics, client-tailored program. The leader who has the privilege, the good judgement and the courage to have Bob as a Consultant will never be the same - nor will his organization.”

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Pedro Luiz Marcilio

Mentor - Experts, Brazil - LinkedIn

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“Mr. Robert Morgan Kincey, a.k.a. simply ‘Bob’, played a fundamental role in my professional llife. I am grateful for all of his initiatives that helped me see the communications business from a much broader perspective. With a lot of patience he taught me to think strategically and to think and act creatively, to be articulate and how to orchestrate people on any project… to be disciplined and not to be afraid of clients or of their body language during presentations. Nowadays I proudly tell everyone that I consider myself his disciple. Of course there were constant temper tantrums, daily provocations… but behind his tough, irate and often nasty manners there was extraordinary, very valuable content. A true lesson.”

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Raphael Barreto

Strategic Planner - DPZ, Brazil - LinkedIn

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“What do I think about Bob? Bob is one of those hidden treasures that you stumble upon in corporate life. He belongs to a handful of people that I know of and had the pleasure to work with that simply don't regret being truthful and forward thinking regarding marketing puzzles that we struggle so much to solve. He is keen about what is important and what is corporate B.S. - and you should be prepared to face confrontation - yet, a very delicate and polite confrontation. He is interested in making things better - but most important is that he's happy about you achieving this next level of excellence. I'm honored to have worked with such a generous brain. So, if you are looking for someone to leverage you, your company, your department, your product or just sparring you to make your skin thicker, Bob is gold. Pure gold.”

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Rodrigo Mathews

Global Head of Media - Avon - Brasil - rodrigo.matheus@avon.com

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“It was a “game changing” experience playing as agency. I used to work for agencies and I had forgotten how awful a bad briefings, tight timings, several changing rounds and so on can be… Most marketers never had the opportunity to work as an account manager or a creative in an ad agency and they should live this experience to understand the importance of the symbiotic relationship across internal and external teams, respect and build the approach. This kind of training should be mandatory to advance in the marketing career.“

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Rubens Taveira

Marketing Director - Galaxy Latin America - LinkedIn

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“Bob has a great strategic marketing brain, is a team player and added huge value to our marketing communications projects.”

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Sandra Zuraleva

Managing Partner - Garage 4x4, Latvia - Facebook

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“For me you are the best fas a trainer and a person too.”

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Silvia Díaz

Director of Research - Belcorp - sdiaz@belcorp.biz

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“When I think of Bob what comes to mind is ‘Wow!’ I have great affection and respect for him. He taught me about strategic vision, he poked and dared me to question everything and to think out of the box; he showed me strategic tools that have been very valuable to focus my ideas… All in all he has helped me grow and continues to do so.”

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Susana Olivares

Manager - Belcorp, Peru - solivares@belcorp.biz

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“Three things about Bob. First, he’s the only mammal whose ‘uterus’ is 10 times bigger than his (huge) belly. Second, he’s the only man I know who is paid (in US dollars) to tell everyone to take off their bra. And third, live, Bob is like an encyclopedia but his eMails are like spam. Yet he’s the only person in the entire world that I like it when he calls me a ‘turkey’… I even look forward to it.”

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Svitlana Kuzavova

Marketing Director - IBS Borjomi - Ukraine - s.kuzavova@gmail.com

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“Thank you, Bob, for a fantastic workshop. We retained a lot of practical information from this workshop. You have opened doors for us and have inspired a new dimension of creativity for us. Thank you, thank you, thank you.“

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Svitlana Nagorna

Marketing Director, Danone Central Asia - Svitlana.Nagorna@airastana.com

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“I had a chance to experience the workshop once a long time ago but still I remember the feeling of passion, excitement, curiosity and drive .... and on the other hand, big stress and responsibility to win this competition.“

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Tiago Santos 

VP Marketing & Sales - Danone Africa - Tiago.SANTOS@danone.com

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“The RRCWS is by far the workshop (or training or coaching session) with a clearer and long lasting impact on business: the relations with the agency and thus the business impact of the work are always transformed after each session! I think it becomes very quickly very clear to all involved that the grass is NOT greener on the other side of the fence and that only by working as ONE TEAM can we really make the most of all talent and skills available. I was also always particularly pleased with Bob's inputs on people and their development. In a nutshell this workshop is both a pleasure and a safe investment. “

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Urszula Kuczwalska

Sr Strategy & Insights Mabager - Danone - Poland - Urszula.KUCZWALSKA@danone.com

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“This was a really game-changing experience. It changed not only the way I work with our Agencies, but in general, with any other partners - both internal and external. The most eye-opening was to understand that working for and with us is not easy - sometimes our expectations are not realistic in a given period of time, the pressure we're putting is not helping, too. I also understood how sensitive a topic is feedback, especially in case of creative work… for Creatives their work is their child and every mom loves her child.... “

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Veronique Forat

Partner - Bottom Line Gestão de Investimentos em Comunicação, Brazil - LinkedIn

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“Conheço o Bob ha 25 anos. Ninguém mais que ele me ajudou a perceber a propaganda como um meio para impactar os negócios... como um investimento e não uma despesa. Trocar idéias com o Bob se parece a um “passeio” numa montanha russa: começa manso, ganha um pouco de velocidade, de repente vira pra um lado, daí aquele vazio no estómago, e no fim a gente quer dar mais uma volta”.

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Victoria Enkina

Client Service Director - Tabasco - Ukraine - victoria.enkina@tabasco.com.ua

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“The workshop helped me really better understand my team (meaning both agency and client), and truly appreciate a focused clear brief which is key for a great creative result. Several days of workshop did contribute much more to our mutual creativity development than many more months struggling on our own.“

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Ximena Vásquez

Manager - Belcorp - xvasquez@belcorp.biz

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“A meeting with Bob becomes a learning experience, out of the box, a distinct way of thinking… he injects us with Adrenaline, creativity and lots of passion. In a word, Bob is the best.”

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